Professional Balance for Women and Moms

Fulcrumpoint

Subscribe to Fulcrumpoint: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Fulcrumpoint: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Congratulations are most definitely in order for the "Moms For a Cure" Team, headed by Ari Jones, named Saturday as the 2009 Leukemia & Lymphoma Society Woman of the Year for the National Capitol Area! Ari and her team managed to raise more contributions ($139,000) over the past few months than all other local competitors in this very highly visible and important annual event. Beyond Ari's incredible energy and leadership, her team's countless volunteer hours, and of course the direct generosity of donors large and small - what may have made the difference was the synergy of online and offline activities, communication and marketing. The Moms For A Cure online presence not only made ample use of their website, but also many social media tools and forums; from Facebook, YouTube, LinkedIn and Twitter, to Blogs, Discussions, Emails, Online News and Magazine Outlets and... (more)

Detoxify Your Mind, Body, Lifestyle and Fish

Removing harmful toxins from the environment, your body and your Koi Pond is certainly a necessary, straightforward thing to do....get rid of the bad stuff, so the good stuff can grow, thrive and blow bubbles. But "toxins" come in many forms, including elements of your life, your personality, and your habits that interfere with your success, growth, mental health and happiness. Here's a few suggestions and resources regarding detoxifying your life, lifestyle, and work/life balance. Note these suggestions and resources are exceptionally relevant and helpful to you Moms out there - juggling and balancing incredible demands of family, personal life and health, professions, hobbies and other activities. Detoxifying Clay, i.e. calcium montmorillonite in edible or absorptive form, is a very crucial mineral supplement that can eliminate or reduce - through ionic mineral ac... (more)

New Search Engine Filters Internet for Multi-Tasking, Info-Seeking Moms

ALLENTOWN, NJ -- (MARKET WIRE) -- 06/13/07 -- LightIris.com (www.lightiris.com), a new Web resource for new moms, launched the world's first search engine designed specifically for busy moms. It produces highly relevant search results specifically relating to parenting when others like Google and Yahoo deliver results aimed at the masses. "There are 32 million Internet-savvy moms in the U.S. with kids under age 18," says Kevin Burke, founder of LightIris.com. "More than half of those who turn to search engines for fast answers simply aren't finding them. If you're a new mom looking for answers on the Internet in the middle of the night, nothing can feel more aggravating than being faced with pages of irrelevant search results." So Burke took his expertise in helping brands better communicate with moms and developed the Light Iris search engine, designed on the Googl... (more)

Moms in Business Names iKarma as Association's Latest "Word of Mom" Tool

JUPITER, FL -- (MARKET WIRE) -- 05/25/06 -- Moms In Business Network(TM) (MIBN), the leading association for working mothers, has named iKarma.com (PINKSHEETS: IKMA) as its latest resource partner to develop greater "Word of Mom" marketing tools for its members. According to the association, there are 82.5 million mothers in the United States, over 60 million of them work outside the home, and all collectively control 80% of U.S. household spending totaling $1.6 Trillion annually. Gina Robison-Billups, the president of Moms In Business Network, states, "Mothers influence everything we do... from what we wear, to what we eat, to what we drive. Because of their influence and purchasing power, moms are one of the most powerful economic forces in the world." With all this economic power, it's not surprising that moms are also seen as one of the greatest influencers in w... (more)

MOM 2.0: Today's Moms are Seeking Online Videos to Help Navigate Through Motherhood

FORT LAUDERDALE, Fla., May 7 /PRNewswire/ -- Reaching beyond social networking, moms are embracing new technologies on the internet and integrating web 2.0 trends into their daily lives. In a recent study of moms nationwide, 80% of mothers are watching videos online, with 43% preferring videos that provide expert advice and solutions suggesting that moms want to be able to find what they want when they want it. In response to moms' increasing preference for 2.0 applications, NewBaby.com, http://www.newbaby.com/, has launched the first online video resource designed specifically for new and expectant moms. In addition to housing the largest library of highly relevant videos in NewbabyTV, the content-rich site also offers moms information via podcasts, expert blogs, RSS feeds as well as opportunities to connect with other new and veteran moms through social networks... (more)

New Faces on Facebook(R): 'ADHD Moms' Online Community Offers Tools for Moms of Children with ADHD

TITUSVILLE, N.J., July 9 /PRNewswire/ -- In response to the rising trend of consumers seeking health information and everyday support online, McNeil Pediatrics(TM), Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc, today announced the launch of the "ADHD Moms" online community housed on Facebook(R). Facebook(R) is a social networking site with more than 70 million active users. "ADHD Moms," available at http://www.facebook.com/adhdmoms, is a unique online destination where mothers of children with attention deficit hyperactivity disorder (ADHD) can go to hear directly from other moms about their personal experiences and get tips for raising children and adolescents with this challenging condition. Leaders of the ADHD Moms community include: Patricia Quinn, MD, a nationally recognized pediatrician who treated children with ADHD for more than 30 years and now fo... (more)

Your Online Appearance Matters to Moms

ALLENTOWN, NJ -- (MARKET WIRE) -- 02/16/05 -- Your web site can hurt your brand image in a Mom's eyes. This was one significant finding from a recent Lucid Marketing study on how Moms shopped during the holiday season. "We found that 62% of Moms 'think less of companies' with unappealing websites that do not speak to her interests," said Kevin Burke, President of Lucid Marketing. "Two hundred and fourteen Moms told us what they looked for, where they went, and what entertainment products they bought for their children during the 2004 holiday season," said Burke. "The results of the study showed us more of why the Internet plays a big role in how Moms shop." HOW MANY MOMS PURCHASED ONLINE? 50% of Moms surveyed indicated that they made an online purchase of an entertainment product for their children this past holiday season. Interestingly, 21% said that they "Most O... (more)