Fulcrumpoint

Congratulations are most definitely in order for the "Moms For a Cure" Team, headed by Ari Jones, named Saturday as the 2009 Leukemia & Lymphoma Society Woman of the Year for the National Capitol Area! Ari and her team managed to raise more contributions ($139,000) over the past few months than all other local competitors in this very highly visible and important annual event. Beyond Ari's incredible energy and leadership, her team's countless volunteer hours, and of course the direct generosity of donors large and small - what may have made the difference was the synergy of online and offline activities, communication and marketing. The Moms For A Cure online presence not only made ample use of their website, but also many social media tools and forums; from Facebook, YouTube, LinkedIn and Twitter, to Blogs, Discussions, Emails, Online News and Magazine Outlets and... (more)

Detoxify Your Mind, Body, Lifestyle and Fish

Removing harmful toxins from the environment, your body and your Koi Pond is certainly a necessary, straightforward thing to do....get rid of the bad stuff, so the good stuff can grow, thrive and blow bubbles. But "toxins" come in many forms, including elements of your life, your personality, and your habits that interfere with your success, growth, mental health and happiness. Here's a few suggestions and resources regarding detoxifying your life, lifestyle, and work/life balance. Note these suggestions and resources are exceptionally relevant and helpful to you Moms out there ... (more)

New Search Engine Filters Internet for Multi-Tasking, Info-Seeking Moms

ALLENTOWN, NJ -- (MARKET WIRE) -- 06/13/07 -- LightIris.com (www.lightiris.com), a new Web resource for new moms, launched the world's first search engine designed specifically for busy moms. It produces highly relevant search results specifically relating to parenting when others like Google and Yahoo deliver results aimed at the masses. "There are 32 million Internet-savvy moms in the U.S. with kids under age 18," says Kevin Burke, founder of LightIris.com. "More than half of those who turn to search engines for fast answers simply aren't finding them. If you're a new mom look... (more)

Moms in Business Names iKarma as Association's Latest "Word of Mom" Tool

JUPITER, FL -- (MARKET WIRE) -- 05/25/06 -- Moms In Business Network(TM) (MIBN), the leading association for working mothers, has named iKarma.com (PINKSHEETS: IKMA) as its latest resource partner to develop greater "Word of Mom" marketing tools for its members. According to the association, there are 82.5 million mothers in the United States, over 60 million of them work outside the home, and all collectively control 80% of U.S. household spending totaling $1.6 Trillion annually. Gina Robison-Billups, the president of Moms In Business Network, states, "Mothers influence everyth... (more)

MOM 2.0: Today's Moms are Seeking Online Videos to Help Navigate Through Motherhood

FORT LAUDERDALE, Fla., May 7 /PRNewswire/ -- Reaching beyond social networking, moms are embracing new technologies on the internet and integrating web 2.0 trends into their daily lives. In a recent study of moms nationwide, 80% of mothers are watching videos online, with 43% preferring videos that provide expert advice and solutions suggesting that moms want to be able to find what they want when they want it. In response to moms' increasing preference for 2.0 applications, NewBaby.com, http://www.newbaby.com/, has launched the first online video resource designed specifically... (more)